Greenwashing alert!
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| Infos : | 182 pages |
12 principles for recognizing greenwashing and communicating better
This book questions the place of communication in the ecological challenge and positions the fight against greenwashing as a key factor for success.
Based on the analize of advertising messages, the authors set out 12 fundamental principles that will enable you to recognize the most widespread as well as the most ingenious cases of greenwashing, and to understand why these practices should no longer exist.
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Axel Denis
Axel Denis is an environmental analyst and project manager.