Understanding the Value of Wine

0,00 €

TopicCooking

TopicSocial Sciences

AuthorÉric Giraud-Héraud

AuthorGilles de Revel

PublisherDunod

Moving beyond the issue of a bottle’s price, this book presents a multidisciplinary perspective, encompassing economics, oenology, cognitive sciences, and more, on the factors that influence how we determine whether we enjoy a particular wine.

Key points:
– The combined perspectives of an oenologist and an economist offer an interdisciplinary approach — encompassing sensory, economic, and cultural dimensions.
– A work of great scientific rigor, written in clear and engaging language.
– Richly illustrated in colour, this book celebrates a hedonistic vision of wine.

This book explores the multifaceted notion of value: How does the consumer’s personal taste compare to the judgments of experts?

How should we think about wine tasting when individual abilities to perceive aromas and flavours vary so greatly? Cognitive science reveals that visual cues can influence our sense of taste—so what significance should we give to packaging and labels? And how do our cultural expectations, such as associations with luxury or simplicity, affect the value we attribute to a bottle of wine?

Serving as a manifesto for the democracy of taste, this book encourages wine enthusiasts not to be daunted by the myth of the universal “good taste.” Instead, it invites readers to trust their own judgment and to appreciate the diverse factors that contribute to a wine’s value.

Readership: Wine professionals (oenologists, cellar masters, sommeliers, etc.) and knowledgeable wine enthusiasts.