The Birth of a Brand
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| Infos : | 256 pgs |
AN UNLIKELY START-UP STORY OF THE BILLION DOLLAR BRAND
Brian Smith—entrepreneurial guru, international speaker, and founder of UGG—mentors and teaches you the secret to successful brand creation. Before UGG became one of America’s
most beloved brands, lifelong surfer Brian Smith was leading a life of quiet desperation as an accountant. What came next was the adventure of a lifetime that turned a pair of sheepskin boots into an international phenomenon and brand. This new edition celebrates the 40th anniversary of the original UGG boot. Visit briansmithspeaker.com.
“Soon to be a Netflix series”.
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