Social Sciences

Kim Sangkyun

Language of origin

Rights Sold

, , , , , ,

Publication date

Copies sold

Infos :

240 pages
TOP 100 in all categories for one year
NO 1 in Business and IT category for one year


From computers, Internet to smartphones, what would be the next revolution?

“Metaverse is coming.”


Even those who are not familiar with the IT field will agree that this world has evolved a lot based on information technology and that we can’t imagine a life without IT services.

Metaverse is a compound of the prefix “meta” and “universe”. While we are not very familiar with this word, we are already experiencing the metaverse in our daily lives.


Jensen Huang said “Metaverse is coming,” in his keynote speech at a conference, last October. He is the founder and the CEO of Nvidia, a multinational technology company that designs and produces graphics processing units for the mobile computing market. The realm of the Digital Earth of Metaverse which first took place with online games, social media, platform services, and web mapping will be even more expanded and become necessary in the future. Then what should we do to understand and adopt the metaverse?

Professor Sangkyun Kim wrote this book with an eagerness to introduce the metaverse taking place across the globe after sensing the trend while researching industrial engineering and gaming.

“The Metaverse: The digital Earth – the world of rising trends” introduces what the metaverse is and provides specific examples from the actual IT services and business settings for each section to allow easier understanding for readers. This book demonstrates the metaverse as the world of rising trends that provides new opportunities and interesting insights. On the other hand, this book also invites you to engage in the stories and questions that lead you to think about the effects that the metaverse could have on the real world.

We hope this book allows you to enjoy the rushing waves of revolution and assists you to explore the metaverse – the digital earth with excitement..

Kim Sangkyun

Associate Professor Kim has been involved in various funded research projects, academic research collaborations, and professional consultancies. He has published more than 100 scholarly and industrial publications including about 50 refereed journal articles and 20 book chapters as well as two edited books published by Springer - ‘Food Tourism in Asia (2019)’ and ‘Film tourism in Asia: Evolution, transformation and trajectory (2018)'. His work is international and interdisciplinary. Associate Professor Kim's research interests stem from five main themes at the boundaries of social psychology, cultural studies, media studies, geography, and tourism management and marketing. The first focuses on the close relationships between tourism and popular culture, with particular attention to tourism and (popular) media, media representation, celebrity cultures, and fan pilgrimage. Specifically, he is an internationally recognised scholar in the field of film tourism and its broader impacts and implications. He currently involves in a very prestigious European Research Council (ERC) funded research project on international film tourism phenomenon entitled ‘Worlds of Imagination’, which secured a €2 million. In 2020, Associate Professor Kim was also appointed as an expert advisory panel member for a Marie Sklodowska-Curie Individual research project funded by European Research Council. The project is entitled ‘Living in the media: Analysing the Impact of Media Tourism on Locals’ Identities and Sense of Belonging (2020-2022)’. A second theme is centred on the relationship between intangible heritage (e.g. food), identity and tourism with particular attention to global food tourism phenomenon. A third area concerns tourist behaviours including experiences, motivations, and emotions. A fourth area relates to research methods in tourism including qualitative, quantitative, mixed, and visual research methods. A fifth theme focuses on socio-cultural aspects of tourism from a community perspective (e.g., perceptions, attitudes, empowerment, social capital, quality of life). He is on the editorial boards of six reputed international tourism-related journals: Journal of Travel & Tourism Marketing, Journal of Tourism & Cultural Change, International Journal of Tourism Research, Tourism Recreation Research, Tourism Management Perspectives, and Journal of Hospitality & Tourism Research. He had also served as Academic Board Member of Le Cordon Bleu (LCB) International for 8 years. Associate Professor Kim was a visiting research fellow at Takasaki University of Commerce in Japan and at the Chinese Academy of Social Sciences (CASS) in China, and a visiting associate professor at Zhejiang University in China and Universitas Gadjah Made (UGM) in Indonesia. He is currently a visiting professor at School of History, Culture and Communication in Erasmus University Rotterdam, the Netherlands.
Agence Schweiger

Agence Schweiger