The Art and Business of Teaching Yoga

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Health

Sports and Martial Arts

Amy Ippoliti

New World Library

Language of origin

Publication date

Infos :

Trim Size 5.5 in x 8.5 in
Format Paperback / softback
Page Count 224

The Yoga Professional’s Guide to a Fulfilling Career

Key Selling Points

  • The authors are recognized experts in the fields of in-person and digital yoga instruction and business management
  • Includes information on successfully managing the migration to online yoga classes and trainings perpetuated by the

    pandemic

  • Presents new and updated information on karma yoga (yoga as service); diversity, equity, and inclusion; and how yoga classes can be a catalyst for change rather than an escape from reality

    • Shows yoga teachers how to bring passion for the causes they care about to their teaching • The previous edition sold more than 33,000 copies


    Description

    The definitive guide to flourishing as a yoga instructor, expanded and updated with information on how to creatively navigate the ever-evolving post-pandemic teaching landscape

    Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career as a yoga instructor. Covering not only how to be a better teacher, the first edition also helped readers successfully navigate the ins and outs of small (or not-so-small) business ownership.

    A few short years later, the landscape has changed drastically. The pandemic drove a surge of online (digital) yoga, which likely won’t change anytime soon. Teachers also face broad cultural shifts, social changes, and an evolving environmental crisis. To succeed they’ll need to know how to carve out a business and teach yoga skillfully in this new world.

    This expanded new edition will help readers:

    • build a loyal student base
    • plan dynamic and engaging classes, including compelling digital yoga content • optimize their personal practice
    • become more financially stable
    • maintain a marketing plan and develop a unique brand
    • use social media effectively
    • inspire even more students to embrace yoga
    • teach yoga to inspire creative action in a troubled world

    Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. But most training programs don’t equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring guide does, helping both new and established professionals maximize their impact as teachers and achieve their career goals.

     

Amy Ippoliti

Amy Ippoliti teaches on YogaInternational.com and has been a presenter at the Omega Institute, Esalen, and Kripalu, as well as the Telluride Yoga Festival and Hanuman Festival. She is a pioneer of advanced yoga education and has written for numerous publications. Taro Smith, PhD, is a health and wellness entrepreneur who has directed digital yoga and meditation content strategy for a variety of digital platforms, including Yoga International, Gaia, and Glo. Together, Ippoliti and Smith cofounded Vesselify (formerly 90 Monkeys), an online resource for yoga professionals. They live in Boulder, Colorado. AmyIppoliti.com Vesselify.com
Agence Schweiger

Agence Schweiger