Solving Modern Problems With a Stone-Age Brain
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American Psychological Association
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Infos : | 342 pages |
Human Evolution and the Seven Fundamental Motives (APA LifeTools Series)
Over millennia, we humans have evolved a set of motivational systems to help us solve the seven basic problems of existence: surviving, protecting ourselves from dangerous others, forming friendships, winning respect, attracting mates, hanging onto mates, and caring for our families. We seek the same goals in the 21st century. However, the saber-tooth tigers and rival tribes that once threatened us have been replaced by marketers peddling sugar-laden foods, pundits fanning the culture war flames, and payday loan companies scamming those who can least afford it.
Through a series of engaging narratives and science-based life tips, this book helps us see past our electronics and lattes and gain helpful insights into achieving the life we want.