Joie de vivre
|Language of origin
Living the good life the French way is a journey for all the senses during which our emotions, intellect and attitudes are stimulated by what we see, hear, feel, taste and touch. Sensorial pleasure and a search for meaning. The French approach to well-being is different because it is both individual and shared. The reason why so many people associate France with pleasure is not just a question of consumerism or the desire to ex- cel, it is about an overall attitude to life. Namely, the French ability to combine a huge appetite for life with nonchalance, curiosity about anything new and implicit trust in what the future will bring. In the end, the ability to enjoy life’s pleasures comes down to believing in life and in oneself.