Become the Fire



Elisa A. Schmitz

New World Library

Language of origin

Publication date

Infos :

5.5 in x 8.5 in
Format Paperback / softback
Page Count 320

Transform Your Chaos into Career and Life Success

  1. A trailblazing Latina entrepreneur shows how to turn the obstacles that can especially block the progress of women and BIPOC into the unstoppable fuel of fulfillment, accomplishment, and success

    What does it mean to become the fire? It means not allowing yourself to be in the fire, getting burned, but instead using the fire to ignite your motivation and drive, passion, and grit. It means not focusing on what you don’t have or can’t do, but instead leveraging what you do have and what you can do. It’s about seeing life’s fire as fuel to propel your success.

    Elisa Schmitz is no stranger to life’s fire. The child of a Puerto Rican mother and a Yugoslavian immigrant father, Schmitz knows what it means to feel like an outsider, and she learned to use her “differentness” to make a difference. As a child, she lived in Puerto Rico; war-torn Beirut, Lebanon; and finally Chicago. All along, she looked for and found what she needed to survive and thrive. She learned to read whatever situation she was in, one of the skills that led to her success as an entrepreneur — and one of the ten lessons she teaches here, which also include:

  2. becoming visionary and owning your authentic self
  3. getting comfortable with being uncomfortable
  4. being gritty and courageous
  5. making friends with failure
  6. being your best, despite your circumstances

    These practical, actionable lessons will propel anyone who wants to start something, grow something, or become something new and better. They provide a road map for dreamers who want to be doers, and for doers who need help turning their spark into a flame.

    Key Selling Points

    • The author sold the first business she founded, iParenting, to Disney in 2007. Her current online venture,, has 2 million unique users per month and reaches hundreds of thousands through social media
    • Women started an average of 1,817 new businesses per day in the US during 2018 and 2019, and from 2014 to 2019 entrepreneurship grew 50 percent for African American women, 41 percent for Native Hawaiian and Pacific Islander women, 37 percent for Asian American women, 40 percent for Latina and Hispanic women, and 26 percent for Native American and Alaska Native women (per the 2019 State of Women-Owned Businesses Report)

      Includes interviews with diverse and successful women, demonstrating the real-world, actionable power of the author’s message

Elisa A. Schmitz

Elisa A. Schmitz is an award-winning entrepreneur and professional journalist. She has been a newspaper columnist, magazine editor, radio and video host, and creator of content and marketing programs for Fortune 500 companies. Schmitz became an engaged member of various coveted business networks after she and were selected for inclusion in three highly competitive startup accelerator programs: Springboard Enterprises Media/Tech Accelerator in New York City; Blackbox/Google for Entrepreneurs Accelerator in Silicon Valley; and 1871’s WiSTEM Accelerator in Chicago. She lives in Chicago.
Agence Schweiger

Agence Schweiger