The Coach’s Way

In this first-of-its-kind guide, a revered, much-read master coach to creatives shares exactly how coaches can conduct meaning-filled sessions — and how clients can best benefit from the coaching they receive.

Coaching is a booming business. There are life coaches, fitness coaches, parenting coaches, writing coaches, and countless others. Much of this can be credited to the pandemic and IT industry growth, with different job skills and more online engagement necessary. Employment for coaches is projected to grow 26 percent from 2020 to 2030. But what do coaches actually do? And how does coaching actually work? In The Coach’s Way, Eric Maisel offers the real deal, built on thirty-five years of coaching and psychotherapeutic experience. In this easy-to-use book comprised of thirteen weeks of short daily lessons, readers learn the nuts-and-bolts of coaching — what to say when, how to ask questions, and crucially, how to manifest the spirit of coaching. Maisel guides coaches to:

• understand themselves so that they can better understand others
• prep for coaching with a deep awareness of their goals and mission
• use homework, silence, and sharing
• ask quality questions, handle defensiveness, and grapple with limited progress • cheer and encourage to get action and results

Supremely practical, each of Maisel’s lessons ends with exercises and a journal prompt. The result is a field-tested peer- to-peer guide for current coaches, a workshop-in-a-book for coaches in training (as well as managers, team leaders, mentors, and teachers), and an invaluable resource for anyone working with a coach or thinking about working with one.

Key Selling Points

• The author has written more than 50 books for creative people; has 40 years of coaching and training experience with clients including writers, musicians, visual artists, and business owners; and is a popular blogger and coach
• Features techniques based on solid psychological and creative principles that are real-world tested to help anyone help others
• The author’s Coaching the Artist Within has sold more than 20,000 copies, and his Fearless Creating has sold 75,000
  Includes 65 field-tested lessons for coaching that gets results