SuperAging

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Health

Self-help

David Cravit

Larry Wolf

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Format : Hardback
Page Count : 256
Trim Size : 6 x 9 in
Age Range : Adult

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Getting older without getting old.

Get older without getting old!

Welcome to the dazzling new world of SuperAging, where everything you’ve been taught about aging is challenged. Getting older does not need to mean the end of accomplishment and growth. For SuperAgers, the period after age sixty-five can be one of the most productive and fulfilling times of life.

SuperAging is already a reality for millions. But the science, business, and culture of aging have changed at such a rapid pace that they can be hard to keep up with. That’s where authors David Cravit and Larry Wolf can help. They’ve broken SuperAging down into seven simple components—Attitude, Awareness, Activity, Autonomy, Achievement, Attachment, and Avoidance—and in this groundbreaking book, they show how you can put these forces to work in your own life. From taking control of your health and health care to revolutionary ways of thinking about retirement, money, housing, and even relationships, you’ll discover how to make your seventies, eighties, nineties, and beyond some of the best years of your life. Why settle for getting old when you can thrive?

David Cravit

David Cravit has over 30 years’ experience in advertising, marketing and consulting in both Canada and the USA. He's participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. He has been a guest on numerous radio and TV shows, frequent speaker to consumer and business audiences, and contributor to professional journals. He's now focused on tracking the reinvention of aging, led by the Baby Boomers. It's the most significant and far-reaching trend in the world, touching every aspect of society - health, money, jobs, education, the consumer marketplace, and even sex. Cravit's first book was “The New Old,” (October, 2008, ECW Press) detailing exactly how the Boomers are completely revolutionizing the entire process of aging - and what the implications are for businesses, government, and society as a whole. His second book,“Beyond Age Rage” (April, 2012, Bastian Books), describes the apparent “war of the generations" - Boomers vs. Millennials - and shows boomers and seniors are already solving it.

Larry Wolf

Larry Wolf‘s unique expertise is in identifying important trends and creating the opportunities to capitalize on them. He has advised a number of Fortune 500 companies and governments on their branding and communications strategies. Larry founded and built the Wolf Group from a two person consultancy into a sizable international marketing communications agency with offices in seven cities in the United States and Canada. His company helped create and successfully launch many new brands. Most recently, Larry identified a number of trends precipitated by increasing longevity and saw an unrealized opportunity to unify, explain and brand the key elements that contribute to successful aging.

Agence Schweiger