Immersion

Immersion

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Psychology

Self-help

Paul J. Zak

DROPCAP

Publication date

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272 pages

 

Lioncrest Publishing

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.

Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is.

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Paul J. Zak

Paul J. Zak (born 9 February 1962) is an American neuroeconomist. ak graduated with degrees in mathematics and economics from San Diego State University before acquiring a PhD in Economics from the University of Pennsylvania. He is professor at Claremont Graduate University in Southern California. He has studied brain imaging, and was among the first to identify the role of oxytocin in mediating trusting behaviors between unacquainted humans.[1] Zak directs the Center for Neuroeconomics Studies[2] at Claremont Graduate University and is a member of the Neurology Department at Loma Linda University Medical Center. He edited Moral Markets: The Critical Role of Values in the Economy (Princeton University Press, 2008).[3] His book, The Moral Molecule was published in 2012 by Dutton. The book summarizes his findings on oxytocin and discusses the role of oxytocin in human experiences and behaviors such as empathy, altruism, and morality.

Agence Schweiger