Bend, Don't Break by Matt A. West, cover

Bend, Don’t Break

Business

Matt A. West

Flashpoint / Dropcap

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Page Count : 226
Trim Size : 5.5 x 8.5 in

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How to Adapt in the New World of Work

The future of work isn’t waiting for you to catch up.

AI is reshaping jobs. Teams are being reinvented overnight, and entire industries are shifting faster than most of us can catch our breath. The new competitive edge isn’t expertise: it’s adaptability.

But real adaptability isn’t just about staying positive or being flexible. It’s about building a system that helps you evolve without losing what matters most. In Bend, Don’t Break, Matt A. West introduces the Adaptability System, a practical, research-backed framework for navigating change with purpose. With relatable stories and hands-on tools, this book will help you:

  • Spot and break free from the patterns of resistance that keep you stuck.
  • Overcome Frozen Expertise: when what you once mastered starts weighing you down instead of lifting you up.
  • Escape the Business of Busyness and focus on what actually moves you forward.
  • Embrace the Grow in Beta mindset: experiment, adapt, and upgrade continuously instead of bracing for perfection.
  • Adapt alongside AI while protecting your uniquely human edge.

Packed with exercises and challenges, Bend, Don’t Break helps professionals, leaders, and teams flex with change instead of snapping under it. Whether you’re leading through uncertainty, shifting roles, or simply trying to stay relevant, Matt A. West will help you meet the future with confidence, clarity, and purpose.

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Matt A. West

Matt A. West is a leadership coach, facilitator, trainer, speaker, and consultant who has spent over two decades helping people and organizations grow stronger in times of change. Drawing on a mix of learning and development, communications strategy, organizational behavior, and creative design, his work has taken him inside some of the world’s most recognizable organizations, including Walmart, Facebook, Adobe, McDonald’s, Unilever, Johnson & Johnson, Kraft Foods, PepsiCo, Cisco, and Kaiser Permanente. He is executive vice president of coaching and facilitation at Golin, a leading global public relations agency. Matt holds a master of science in management and organizational behavior and a bachelor of arts in communications. He is also credentialed by the Association for Talent Development (ATD) as a Certified Professional in Learning and Performance and by the International Coaching Federation (ICF) as a coach.

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